The Modern Ego Project is a conceptual festival developed to provide a space for individuals facing mental health challenges to gather, share experiences, and progress in their personal journeys. To convey these themes, the logo features a head with a tree forming the brain, and a gilded color palette referencing kintsugi, the art form that repairs broken objects with gold. Additional assets emphasize the gilded tree as a symbol of hope and forward movement, offering the audience a visual invitation to begin the next step in their journey.