Black & White
Reversal
Blueprints

Olympic Pictograms

Each Olympic Games introduces new logos, posters, and pictograms to reflect the host city's theme and spirit. For LA 2028, artists were invited to create official variations of the logo, providing an opportunity to explore individual interpretations withing the brand guidelines. Inspired by Dr. Woo’s design, these pictograms use dynamic linework to evoke a blueprint aesthetic. The visual landguage is simple, fluid, and cohesive, ensuring consistency across all applications while highlighting creativity and precision in the design process.